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The FMCG Market Metaverse is Expected to Grow at a CAGR of 21.8% by 2026, Market Dynamics, Segmentation Assessment and Key Players

NEW YORK, July 11, 2022 /PRNewswire/ — FMCG Market Size Metaverse Expected to Grow by $2.11 billion from 2021 to 2026 to a 21.8% CAGR according to Technavio’s latest market report. One of the major metaverses in the fast-paced consumer goods market trends that are expected to positively impact the industry during the period of forecast. The global metaverse in the FMCG market is witnessing an increase in the number of cosmetic brands on the metaverse platform. For instance ; In June 2021, Elf Cosmetics introduced the CryptoCosmetics NFT Collection, an artwork collection of the company’s cosmetic products. Many beauty brands are collaborating with game companies to achieve optimal market penetration. L’Oréal’s YSL Beauté partnership with streamer Talia Mar for a sponsored feed promoting the Black Opium fragrance and Estee Lauder ANRcade microsite, where users play arcade-style mini-games and experience the brand’s Advanced Night Repair serum.

Technavio has announced its latest market research report titled Metaverse in FMCG Market by Platform and Geography – Forecast and Analysis 2022-2026

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Read the 127-page report with TOC on “Metaverse in FMCG Market Analysis Report by Geography (North America, EuropeACPA, Middle East and Africaand South America), and Segment Forecast, 2022-2026″. Gain competitive insights on market leaders. Track key industry opportunities, trends, and threats. Insights on marketing, brand, strategy, and market development, sales and supply functions.

Metaverse in FMCG Market: Market Dynamics

  • Driver: The metaverse in the FMCG market is driven by the growing number of FMCG brands entering the metaverse platform.

  • Challenges: The major challenges of the global metaverse in the growth of the FMCG industry are the privacy and security issues related to the metaverse.

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Metaverse in the FMCG Market: Segmentation Assessment

Geographic Outlook (Revenue, USD Billion, 2021-2026)

  • North America – size and forecast 2021-2026

  • Europe – size and forecast 2021-2026

  • APAC – size and forecast 2021-2026

  • The Middle East and Africa – size and forecast 2021-2026

  • South America – size and forecast 2021-2026

Regional analysis: 45% of market growth will come from North America during the forecast period. The United States is the key metaverse market in FMCG in North America. The growth of the market in this region will be faster than the growth of the market in South America and AME. The presence of key vendors such as Meta Platforms, Inc. and NVIDIA Corp., growing investments in AR technology from key vendors, an increase in the adoption of technologically advanced applications, and strong research activities to increase the application of the metaverse to facilitate the metaverse in the growth of the FMCG market in North America over the forecast period

Platform Outlook (Revenue, USD Billion, 2021-2026)

  • Computer – size and forecast 2021-2026

  • Mobile – size and forecast 2021-2026

  • Helmet size and forecast 2021-2026

Revenue generating segment: The metaverse of FMCG market share growth by the IT sector will be important for revenue generation. Although the majority of users across the globe have mobile access, the total time spent on websites is largely dominated by the computing segment. This will drive the market growth across this segment in the coming years. For example, in 2020, desktops accounted for 53.3% of total time on sites in the United States, while globally, they accounted for 46.4% of total time on sites.

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Metaverse in FMCG Market: Key Players

The FMCG market metaverse is concentrate and vendors are deploying growth strategies such as M&A activities and partnerships to compete in the market.

Related reports:

  • The metaverse in the fashion market The market share is expected to grow to reach USD 6.61 billion from 2021 to 2026, and the market growth momentum will accelerate at a CAGR of 36.47%.

  • The entertainment market metaverse The market share is expected to reach USD 28.92 billion by 2026 at an accelerating CAGR of 8.55%.

Metaverse in FMCG Market Scope

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 21.8%

Market Growth 2022-2026

$2.11 billion

Market structure


Annual growth (%)


Successful market contribution

North America at 45%

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Autodesk Inc., Decentraland, KINAHANS META, Matterport Inc., Meta Platforms Inc., NVIDIA Corp. and Unity Software Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.


1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Platform

6 Customer Landscape

7 Geographic landscape

8 drivers, challenges and trends

9 Supplier landscape

10 Vendor Analysis

11 Appendix

About Technavio

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


Technavio Research
Jesse Maida
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E-mail: [email protected]

Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)



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