Lions And Zoos

RoadTrip | The story of two lions – What is the Peugeot logo and the new 2008 SUV


• The 2008 Peugeot has found favor with the RoadTrip team.

• On their next adventure, RoadTrip pays a visit to Lion’s Hill Wines in Malmesbury.

• Peugeot’s emblem is that of a lion.

• For more automotive stories, visit Wheels24

French automaker Peugeot has used the lion logo on its vehicles for over a century. With a new version of the emblem recently introduced, again featuring a lion’s head, we took the latest little Peugeot to Swartland to get acquainted with its legendary Cape equivalent, as shown by the label of the Lion’s wine range. Hill.

For more than 170 years, Peugeot, now the leading brand of the Stellantis group, has sported the lion emblem (some say it was based on the Lion of Belfort, emblem of Franche-Comté, wine region and home of the Peugeot family. ) as its logo.

Now, after ten previous renditions, the oldest car brand in the world has presented a new version – even cleaner, more qualitative and more elegant than before.

2021 Peugeot 2008 1.2T GT

Reaffirm your personality

According to Peugeot, the new logo – a coat of arms adorned with a magnificent lion’s head – reaffirms the personality and character of the brand. The previous logo, introduced ten years ago, was to change to indicate the brand’s move upmarket, having completely overhauled its vehicle lineup over the past decade.

This is confirmed by Peugeot’s achievements over the past ten years. It won the “ International Van of the Year ” award with the e Expert this year, and with the Partner in 2019, and won three car of the year awards with the 308 (in 2014), the 3008 (in 2017) and 208 (in 2020).

Peugeot is also a powerful and instinctive brand, as evidenced by the lion emblem. With the new coat of arms (bearing the image of the lion), the brand intends to accelerate its international growth, exporting French style and know-how as well as French elegance. It also heralds a new era in Peugeot’s history with a new commitment to its customers, as shown by its first brand campaign in a decade, called The Lions of Our Time.

The Cape Lion

The new logo is reminiscent of the Peugeot emblem used in the 1960s (it probably served as a stimulus) but, in keeping with the modern trend, it is now two-dimensional. It’s also similar to the design used on the Swartland Lion’s Hill wine line label – and that coincidence motivated us to visit the Malmesbury area with Peugeot’s latest compact SUV, the 2008.

Obviously, the Lion’s Hill range takes its name from the summit of Lion’s Head overlooking Cape Town, but the logo was inspired by the legendary black-maned Cape Lion, a population of ‘Panthera leo melanochaita’ found in the province. of Cape Town before its disappearance in the mid-19th century.

According to scientific documents, the type specimen originates from the Cape of Good Hope and was described in 1842 as large with black-edged ears and a black mane extending below the belly. Until 2017, it was considered a separate lion subspecies, but recent studies have indicated that lion’s mane color is influenced by climatic variables, questioning the validity of this theory.

Interestingly, in 2000, John Spence, a former director of Tygerberg Zoo, brought two lions found captive in Russia to South Africa, believing they might be descendants of the Cape lion. Spence wanted DNA testing done to establish this. However, he passed away in 2010 and the zoo closed in 2012.

Peugeot 2008

2021 Peugeot 2008 1.2T GT

Creeping lion

Splendid in two-tone Elixir Red and a black roof, our top-of-the-line 2008 1.2T GT still sported the Creeping Lion logo on its prominent grille lined with LED projector headlamps with three-claw light signature (the new emblem debuted the new 208, recently launched abroad).

The new lion cub of the pride of Belfort now looks much more mature and grown-up, with much bolder, angular and more masculine lines, and his sporty and adventurous style exudes French flair. With different and bold triangular lines, its strong profile is eye-catching, which makes it (in my opinion, at least) one of the more attractive small SUVs available today.

Based on Stellantis’ Common Modular Platform (CMP), the new 2008 is more spacious than the current model. With a length of 4.30m and a wheelbase of 2.60m, the latest model is 141mm longer and has an extended wheelbase of 67mm, giving it a load capacity of 434 liters.

Inside, the modern dashboard design and the quality of the materials and interior trim are a big step up from its predecessor. The chic and upscale atmosphere is embellished with a Black Diamond headliner, Adamite colored stitching and illuminated trims on the dashboard and door panels.You can also choose from eight ‘lighting’ colors. room ” via the touch screen.

A variety of convenient storage spaces are on board, with an induction charging pad in the center console and the new i Cockpit 3D instrument panel with holographic projection – a world first in the segment – enhancing the driving experience. The 10-inch HD capacitive color touchscreen enhanced that with mirror-screen connectivity and configurable 3D head-up display.

Peugeot 2008

2021 Peugeot 2008 1.2T GT

Swartland Tour

On our visit to Swartland – the originator of the Lion’s Hill wine range which includes Cabernet Sauvignon, Merlot, Sweet Red and Chenin Blanc, all destined for export to Africa – we found that It took some time to familiarize yourself again with the positioning and feel of the brand’s compact steering wheel. But once on the move, it fell easily to hand.

The small but powerful 1.2-liter three-cylinder turbo engine (delivering 96 kW and 230 Nm) was crisp and quite spirited on the highway and paired perfectly with the six-speed automatic transmission with mode selector (Sport, Normal). or Eco). A little more torque would have been welcome in some hills, but the engine and transmission combination worked well overall.

The solidity and exemplary build quality impressed, and even rough farm tracks and rougher roads couldn’t disturb its calm and good ride quality. Equipped with Grip Control, paired with Hill Descent Control (HADC), we were surprised at how our 2008 GT handled the dirt roads. Add to that its top-notch driver assistance arsenal, and it’s clear that the new 2008 presents a compelling package in a highly competitive market segment – exactly what Peugeot needs to reclaim market share.

Yes, it faces strong opposition from compact SUVs such as the Volkswagen T Cross, Honda HR-V, Jeep Renegade, Renault Captur, Hyundai Creta, Toyota C HR, and Kia Seltos, but competitively priced – R 479,000 for the flagship GT, including a 3 year or 60,000 km service plan – it surely deserves serious consideration.

The handsome newcomer is more sophisticated than its predecessor, more technologically advanced and connected. It feels solid and well designed – in line with the symbolism of the new Peugeot logo.

The Cape Lion may be off, but with the new 2008, the French brand is roaring louder than ever.

Our vehicle: Peugeot 2008 1.2T GT auto

Engine: 1199 cc inline three-cylinder petrol turbo

Maximum power: 96 kW at 5500 – 6250 rpm

Maximum torque: 230 Nm at 1750 rpm

Transmission: Six-speed auto, front-wheel drive

0 to 100 km / h: 9.1 seconds (claimed)

Top speed: 198 km / h

Tire size: 265/60 R18

Wheel size: 17 inch, alloy

Fuel tank (L): 44 liters

Consumption: 6.5 liters / 100 km (claimed)

CO2 emissions: 148 g / km

Guarantee: 5 years or 100,000km

Service plan: 3year round or 60,000km

Price: R479 900

We like
Sporty and adventurous styling oozing with French flair, high quality and well appointed interior, powerful small engine and smooth drivetrain, excellent ride quality.

We do not like
Slight lack of torque from the gasoline engine, the after-sales service is still facing an acid test.


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